When it comes to hiring, many recruitment teams still rely on the usual suspects: job boards, LinkedIn posts, and the occasional shoutout on social media. And while those channels have their place, the reality is that the best candidates often aren’t there.
In fact, they might not be actively looking at all.
They’re passive — busy in their current roles, open to the right opportunity, but not scrolling job sites or searching for vacancies. And yet, this is often the exact talent businesses are hoping to attract: skilled, experienced and already delivering impact elsewhere.
So, how do you reach them?
We’ve partnered with a network of trusted social, digital and programmatic advertising specialists to help our clients tap into this passive talent pool — getting your brand in front of the right people and in the right places.
Think like a marketer, not just a recruiter
To connect with passive talent, we need to stop relying on where candidates go — and start showing up where they are. This is about more than posting a job ad. It’s about creating awareness, planting a seed, and building familiarity long before a candidate actively starts looking.
That might be through display ads, YouTube pre-rolls, Spotify audio, TikTok videos, or even digital screens in gyms or on high streets. The point is: your employer brand becomes part of their everyday life, not just something they stumble across when they’re job hunting.
Targeted. Timely. Thoughtful.
Working with our partners, we use data-driven advertising strategies that allow you to:
- Target specific audiences based on interests, behaviour, job roles and more
- Advertise across multiple social and digital channels at once — no need to pick just one
- Optimise campaigns in real-time to reduce ad wastage and improve performance
- Stay privacy-first and brand-safe, while still reaching people in meaningful ways
It’s a smarter way to engage with talent — especially for harder-to-fill or high-volume roles — without depending on job boards to do all the heavy lifting.
This isn’t about shouting louder. It’s about showing up better.
The passive market doesn’t respond to job alerts — but they do respond to brands they recognise, messaging that feels relevant, and opportunities that catch them at the right moment.
If your hiring strategy is focused solely on the active job market, you’re missing out on a whole world of potential candidates. We can help you bridge that gap.
Want to reach the people who aren’t refreshing job boards? Let’s have a conversation about how we can make your brand part of their world.
