As an advertising agency, we constantly hear the phrase, “LinkedIn is too expensive.”
But my question is: what is this based on? How have you formed this opinion? Have you actually broken down your cost per hire or cost per placement?
Recruitment is an investment, and the real question you should be asking is – are you investing in the right tools to get the best return?
The Cost of Losing Active Talent
Let’s talk about active candidates. If you’re relying solely on traditional applications, you need to consider how often you’re losing those hires. The average tenure of an active candidate is just six months. Why? Because they were never truly invested in your brand. They weren’t given the chance to fully understand the role, the company culture, or the values of the business. And when that happens, they leave – forcing you back to square one.
The Value of Investing in the Right Tools
Whether you’re a direct employer or a recruitment agency, you have to think strategically about the tools you use to enhance your recruitment objectives. LinkedIn invests heavily in its platform, providing the largest network of active, semi-active, and passive candidates—not just globally, but within your specific industry.
Instead of focusing on cost, ask yourself: Am I leveraging LinkedIn effectively?
- LinkedIn Recruiter allows you to build your talent pipeline and start meaningful conversations. Whether your next hire happens in one month or six, the relationship has already been established.
- LinkedIn Job Slots ensure your job posts reach the right people by leveraging profile data such as job history, skills, and endorsements—meaning more relevant applications.
- LinkedIn Life Pages help both direct employers and staffing agencies showcase their employer brand, engage talent by department, and create a narrative that attracts top candidates.
- Employee Engagement is crucial—encourage employees to interact with company content, share thought leadership, and highlight testimonials that reinforce your company culture.
Are You Really Saving Money by Cutting LinkedIn?
At the end of the day, recruitment is about long-term success. If you’re losing hires every six months because they weren’t the right fit, how much is that really costing you? If your hiring process is dragging because you’re not reaching the right talent, what’s the impact on your business?
So maybe the real question isn’t whether LinkedIn is too expensive—but rather, are you being too cheap to invest in the right tools?
Want to maximise your LinkedIn recruitment ROI? Reach out to Artfully for expert, unbiased guidance and cost-effective advertising strategies.
